How to write an amazing article for your Blog that gets numerous views.
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Are your headlines encouraging people to read your article?
Writing an amazing article for your blog takes time, and effort. You not only need an eye catching headline that grabs your reader’s attention and compels them to read your content, but your article must be superbly written, and full of helpful information as well.
We as content creators all want our articles to be “The cream of the crop”, but what usually ends up happening?
You just had an epic idea for an article for your blog pop into your head. Elated you steadfastly put your heart and soul into writing and creating the best article for your blog that you possibly could.
You upload your masterpiece and look at the finished results on your laptop and mobile device beaming with pride over the beauty of your creation. “It’s a beautiful thing, the best I’ve ever done.” you think to yourself. Everyone is going to read it right?
After giving it a couple of weeks to marinade you check the traffic to your article, only to discover dismal results of only a dozen or so views. Most likely they can be attributed to you checking it multiple times yourself, a few friends, and maybe your mother… if she had time. Don’t you hate that?
Let’s see if we can change that outcome.
Headlines:
The First thing people will read is your headline. They will make the determination about whether or not your article is worth reading based on the strength of your headline.8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of your content.
According to Copyblogger, Master copywriter Gene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph.
Your headline is vitally important in order to make a first impression on your reader. The context of your headline will be determined by the type of article you are writing.
Jeff Goins recommends the formula.
Number or Trigger word + Adjective + Keyword + Promise.
This formula will help encourage people to read your entire article.
There are many different types of articles that content creators compose such as
- List posts
- How to articles
- What are?
- The Best / Best way
Your headline must be relevant to your content. Do not use “Click bait” in your headline, or you will lose trust in your brand name. Keep your headline honest yet compelling, and about your content.
People looked past your headline because it peaked their interest, or they thought it would answer their question. Do not disappoint them with weak content.
Powerful words to use in your Headline:
A powerful agent is the right word. Whenever we come upon one of those intensely right words in a book or a newspaper the resulting effect is physical as well as spiritual, and electrically prompt. ~Mark Twain
Using the right words in your headline, and in the body of your content as well will entice your readers to continue reading your article and educate them by providing them with the helpful information they were searching for.
Here are some power words to add flair to your headline, and produce an emotional response in your readers.
Curiosity may have killed the cat as the saying goes, but it is very tempting for humans to satisfy their curiosity. If you use words to tempt their curiosity you will create the urge or burning desire within them to learn more. Effective curiosity words are.
Banned – Everybody wants to find out about that which is considered unacceptable by government agencies, and their self-imposed regulations.
“7 classic books banned in schools today.”
Be the first – Be the first on the block to own, has always been a popular marketing tactic, and it still works.
“Be the first of your friends to find out about our newest power banks”
Confessions – Confessions of a… Finding out the dirty little secrets that the writer has encouraged someone to spill is always an attention getter.
“9 secret confessions of an airline stewardess airlines don’t want you to know about.”
Extraordinary – Extraordinary ways to, will make people curious about what is so special about them even more so than using the word special.
“17 extraordinary ways to make use of ordinary things.”
Hilarious – Writing a headline about something happening with hilarious results creates an urge within your reader to find out why it is so amusing.
“9 year old child tries to give her St. Bernard a bath with Hilarious results.”
Incredibly – “15 Incredibly simple dessert recipes for your next social gathering.”
Little-Known – While not quite as intriguing as Banned, it is still enticing non-the-less.
“Little known ways to tweak your investment portfolio for an early retirement.”
Stunning – Stunning ways is another attention getter.
“Stunning ways to liven up your wardrobe”
Thought- Provoking – Thought-provoking quotes about… This is a great one to use when appealing to peoples intellectual wisdom.
“57 Thought-provoking quotes about positive thinking.”
Wacky – Wacky is similar to crazy but will get much more attention when used in a headline.
“12 Wacky ways people are practicing social distancing.”
Do your readers trust you?
Power words of trust are the most useful. Building trust with your readers is very important. Your brand name must be built on trust first and foremost, or you are finished. Here are some great power words that convey trust with your articles.
According To – This lets your readers know that you have done your research, and are listing the source of your information.
“According to Wikipedia, The headline or heading is the text indicating the nature of the article below it.”
Approved By – Adding approved by to an article lets your readers known they can trust it because it is backed by a trusted organization. (Of course you must verify that it is approved by them, or all trust in your brand name will be gone.)
“9 best electric tooth brushes approved by the American Dental Association.”
Dependable – Dependable is a strong emotional word that lets readers know that they can trust the information in your article.
“19 dependable ways to make your next Ebook stand out from others.”
Guaranteed - Nothing conveys trust like a guarantee.
“11 guaranteed ways to finish writing your book in under a week.”
Proven – “7 proven strategies to help eliminate writers block.”
Studies Show – Studies show, is a great headline that invokes trust and authority, but you must site your sources to prove your content is factual.
The First Lines from Famous Books.
First lines from famous books will inspire you to write compelling eye catching headlines, or serve to enlighten you to write a superb opening line for the main body of your article under the heading, and to begin your content under each subheading as well."The Hitchhiker's Guide to the Galaxy"
by Douglas Adams Far out in the uncharted backwaters of the unfashionable end of the western spiral arm of the Galaxy lies a small, unregarded yellow sun.
"1984"
by George Orwell It was a bright cold day in April and the clocks were striking thirteen.
"The Great Gatsby"
by F. Scott Fitzgerald In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since.
A Tale of Two Cities
by Charles Dickens It was the best of times, it was the worst of times.
Sub-Headings:
Once you get your readers past your headline, and interested in your blogging content you only have a paragraph or two to intrigue them, and convince them to continue reading.If you don’t hold their interest, and convince them that your article answers what they were searching for than they will leave your website, and move on to another.
This action by them will give you a bad mark in the eyes of Google. Google will think that your information is not what they are looking for, and give you a down vote in search engine rankings.
On the other hand if they not only spend the time reading your blog post but click on other pages as well, google will think that your article was just what they were looking for, and give you a bump up in the search rankings.
After reading the first couple paragraphs people tend to scan down your article looking at your sub-headings to see how interesting and in-depth your article is. They will quickly look for the bold lettering to see if something grabs their attention.
It is important to make your sub-headings as enticing as your heading.
Writing the main body of your article.
Nobody wants to read an article that looks like a long endless string of words. Make sure that you break your paragraphs up into bite sized chunks with plenty of white space between them.It you have long paragraphs with little white space between them it will look like too much work to read your article. When your website visitors see large blocks of text they will not bother reading your content no matter how good it is, and you will lose a potential regular visitor forever.
Keep in mind that the majority of your visitors will view your blog using a mobile phone, so write your content with smart phone users in mind. The paragraph that looks fine on a laptop computer will nearly fill the screen on a mobile device.
Keep your paragraphs down to two or three sentences with an occasional one short sentence paragraph to break the rhythm of your article up.
You also want to use some images in your article to attract your reader’s attention. As the old saying goes, “A picture is worth a thousand words.”
Don’t take shortcuts, or the easy way out by giving your readers less than they expected.
According to Ryan Biddulph, “Good things require time and generous service… Shortcuts do not exist online because all shortcuts take you nowhere that you want to go.”
Always over deliver with your content. You want your readers to feel that they learned everything they need to from your article, and have no need to look elsewhere for the information. If you can earn their trust they will see your website as a reliable source of information.
If you did your job well writing a “How to” article, your readers will find your information useful, and be able to apply your tips and strategies immediately to achieve their goals.
If your article is a “What is / are” type of article than your reader will find your information helpful and informative. After reading your article they will be more knowledgeable about your topic, and more ready to make a buying decision based on your information.
What are the best… is a great type of article for promoting affiliate links.
Getting multiple views to your article is a simple as using the right adjectives in your headline and having useful content that entertains, or thoroughly educates your readers about the topic they were looking for.
If your content is meant to be amusing, and it makes your reader laugh they will share your content on social media with others because they were entertained by it.
If your content is meant to be informative and your readers find your content to be exactly what they need, they will recommend and share your content with people who are looking for what your article is about.
Your readers will want to share content with their friends and others that they believe will be worth their time to read. They will want to appear in the eyes of those who view their social shares as someone who only shares the best content.
Why not let that content be yours?
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